Colgate Max White StainLift Whitening Toothpaste 75ml Get a brilliantly white smile that’ll leave a lasting impression while protecting sensitive teeth with Colgate Max White Stainlift Pro Clean Toothpaste. This teeth whitening toothpaste is powered by science and, unlike regular whitening toothpaste that only removes surface stains, it deeply whitens for 5X whiter teeth*! It does this through its revolutionary active oxygen technology that safely penetrates beyond the enamel surface to lift deep-set stains caused by food and drinks. And with a special Sensitive Complex, it provides 24/7 protection for both sensitive teeth and enamel**. Each time you brush with the stain remover toothpaste, you’ll feel it working with a distinctive warming sensation from the rich teeth whitening foam as it activates to deeply whiten. And, with its tingling mint flavour, you’ll enjoy fresh breath, transforming your regular oral care into an oral beauty experience for the senses! The advanced, non-abrasive whitening technology in this whitening toothpaste is enamel safe for daily use and it's clinically proven, too! Use it twice a day for 2 minutes instead of your ordinary toothpaste to fully unleash its potent formula, and to achieve its maximum whitening results and to help prevent future stains. It also contains fluoride for effective cavity protection, so you know you’re taking care of your gleaming smile! Reveal your whitest smile while protecting your teeth from sensitivity and get ready to impress! *Stains caused by food and drink vs fluoride toothpaste after 3 days. **With continued 2x daily use